The Story of Hanfu Tale

Su Qingruan - Founder of Hanfu Tale

Hanfu Tale was founded by Su Qingruan 苏清阮.

Qingran learned about Hanfu while watching old Shanghai animated films. Since then, she has been committed to sharing the history behind Hanfu and making Hanfu accessible to more people.

HanfuTale is a small Chinese owned enterprise. It is a small team made up of passionate Hanfu enthusiasts, dedicated to bringing historical costumes to your doorstep. We focus on sourcing historically authentic and approachable Chinese clothing from small independent brands.

1. Brand Original Aspiration

The founder fell in love with Hanfu through old Shanghai animated films, and built this brand to bring this beautiful traditional clothing to more people around the world.

2. Curated Selection & Quality

We curate premium independent Hanfu brands in China, checking fabric, workmanship and authenticity to deliver affordable, high-quality traditional costumes.

3. Global Delivery

We ship to nearly all countries worldwide, with free global shipping on orders over $189, making it easy for you to receive Hanfu right at your doorstep.

4. Cultural Communication

Beyond providing quality Hanfu, we share the history and stories behind each garment, helping more people understand and fall in love with traditional Chinese aesthetics.

Carefully Selected Authentic Chinese Hanfu

We only select Hanfu from quality independent Chinese brands. We inspect fabrics, workmanship and historical structures thoroughly, reject non-standard modified styles. Every piece you receive is authentic high quality traditional costume.

Elegant lady in authentic Song-style Hanfu reclining on grass at sunset, showcasing traditional Chinese clothing and Eastern aesthetic charm.
Charity donation scene in rural China - Volunteers with school children receiving supplies to support cultural education initiatives for rural kids.

Public Welfare & Goodwill

We donate 10% of the profit from each order to support the restoration of Chinese traditional costume culture and cultural education for rural children. While you love Hanfu, you can also join us in contributing to the inheritance of Eastern culture and public welfare causes.

Some of your questions answered here​

We have compiled the most frequently asked questions from customers worldwide to help you resolve any questions about purchasing Hanfu. If you cannot find the answer you need, feel free to contact us at any time.

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What style is recommended for first-time Hanfu buyers?

For beginners, we recommend the Ming-style horse-face skirt set and the Song-style beizi set. These two styles feature simple structures, easy wearing, high tolerance for different body shapes and are perfect for daily wear, making them the top choices for new Hanfu lovers.

What is the difference between Hanfu, qipao and studio ancient costumes?

Hanfu is the traditional attire of the Han ethnic group, with strict historical style research and inherits thousands of years of Chinese clothing culture. Qipao is a costume from the Republican period, while studio ancient costumes are mostly artistic adaptations without historical basis. We only produce authentic Hanfu that conforms to historical research.

Can Hanfu be worn daily?

Our Hanfu includes both gorgeous styles suitable for festivals, photoshoots and other occasions, as well as simple and casual styles that can be easily worn for daily commuting and outings, adapting to a variety of scenarios. Check out our Modern Hanfu Collection.